ArchWin · Enterprise Pre-Sales Architecture

Your technical proposals need to survive
a CTO in a room who's seen it all before.

ArchWin makes your technical proposals CTO-credible so your enterprise deals close. A pre-sales architecture retainer built for Series A–C AI, analytics, and data platform vendors running active enterprise sales motions.

14+
Years enterprise architecture
48hr
Architecture review turnaround
60%
Bespoke work eliminated by modules
3
Founder Rate slots remaining
The Problem

You're losing deals in the final 20%.
Not on product. On architecture.

Enterprise buyers — especially CTOs and CIOs — evaluate vendors on architecture credibility as much as product capability. When your technical proposal can't answer the hard questions, the deal stalls or collapses.

CTO/CIO pushback on architecture credibility
Your product is proven. But the architect in the room isn't convinced by your proposal.
RFP volume outpacing internal capacity
More than 3 RFPs a quarter and your team is stretched. Quality drops. Deals slip.
In-house architecture too slow to scale
Senior in-house architecture capacity is hard to recruit and harder to retain at the breadth enterprise deals demand.
New enterprise motion launching
First enterprise AE hired. You need architecture credibility from day one, not months into your enterprise motion.
How It Works

From deal context to board-ready architecture

A structured, low-friction delivery model built around your enterprise sales cycle — not around ours.

01

Brief the Deal

Share the buyer's stack, the RFP requirements, or the architectural objections you're facing. Async — no meetings required to get started.

02

Module Selection

We match your deal to the right pre-built architecture modules — AWS, Azure, Snowflake, LLM integration, security, and more — and adapt them to your buyer's specific environment.

03

Architecture Delivered

You receive a reviewed, CTO-credible proposal section, reference architecture, or full RFP response within 48 hours. Senior architect sign-off on every output.

04

Close the Deal

Walk into your technical evaluation with architecture that survives scrutiny. Your product closes the deal. ArchWin makes sure your proposal doesn't lose it.

Service Tiers

Three tiers. One outcome.
Enterprise deals that close.

Choose the tier that matches your deal volume and sales motion. All tiers include senior architect review on every client-facing output.

Essentials

ArchWin Essentials

For vendors entering enterprise with 1–2 active technical evaluations per month.

  • 1× Architecture Review per month
  • Evaluation Scorecard — map your stack to buyer's criteria
  • Async Q&A — architecture questions answered within 24hrs
  • Monthly Pulse — architecture positioning update
  • Access to the full Architecture Module Library
  • Senior architect review on every output
Enquire about Essentials
Scale

ArchWin Scale

For vendors with high deal volume, a dedicated enterprise motion, and embedded pre-sales requirements.

  • Unlimited Architecture Reviews
  • 2× Full RFP Co-Author per month
  • Full Architecture Module Library — all stacks
  • Weekly Live Architecture Call (60 min)
  • Embedded Access — async channel for deal-specific questions
  • Reference Architecture library built for your specific product
  • CTO Objection Playbook — pre-empt every hard question
  • Priority 24hr turnaround on all reviews
  • Senior architect on every output, every time
Enquire about Scale

All tiers run on a 3-month minimum commitment. Optional add-ons available — additional reviews, emergency turnaround, and more. See add-ons ↓

Optional Add-Ons

Extend your engagement when
the deal demands it.

Additional Architecture Review

A single additional review beyond your tier allocation — same 48hr turnaround, senior sign-off included.

Additional RFP Co-Author

Full technical RFP response drafted, reviewed, and delivered — beyond your monthly allocation.

Emergency Turnaround

24hr or same-day delivery when a deal moves fast and you can't wait. Available on any deliverable.

Executive Slide Deck

Architecture summary slide deck — built for C-Suite and Board audiences, not just technical evaluators.

Founder Rate — 3 Slots Only

The first 3 clients sign at a permanently reduced rate.
Not a trial. Not a discount. Locked for life.

The Founder Rate exists because the first three clients help establish real-world case studies and shape the delivery model. In return, they receive a permanently preferential rate — locked for as long as they remain a client. It requires a 3-month minimum commitment and won't be offered again after the three slots are filled.

Slot 1
Available
Slot 2
Available
Slot 3
Available
Claim a Founder Rate Slot
No commitment until you've had a discovery call.
Common Questions

Questions you're probably
already thinking

How is this different from hiring a pre-sales architect?

A senior pre-sales architect takes 3–6 months to hire, covers a single product and stack, and rarely has the breadth enterprise evaluations demand. ArchWin gives you a broader architecture pattern library, AI-assisted delivery, and senior sign-off on every output — with zero hiring risk.

What if my deal stack is unusual?

The Architecture Module Library covers the most common enterprise stacks — AWS, Azure, Snowflake, Databricks, LLM integration, security, and compliance frameworks. For unusual stacks, bespoke modules are built as part of your engagement and added to the library for future use.

How fast do you turn proposals around?

Standard turnaround is 48 hours from brief to delivery. Emergency turnaround (24hr or same-day) is available as an add-on. The module-based approach means speed doesn't sacrifice quality — common patterns are already built and ready to adapt.

What does 'senior architect review' mean in practice?

Every client-facing output is reviewed by a senior enterprise architect before delivery — not junior consultants, not AI alone. If the architecture wouldn't survive a CTO's technical scrutiny, it doesn't go out. That's the standard ArchWin holds every output to.

Can I use ArchWin for a single deal rather than a retainer?

The minimum commitment is 3 months. This isn't arbitrary — the architecture module library needs to be adapted to your product and stack to deliver consistently. One-off engagements don't produce the compounding quality improvement that an ongoing engagement does.

Who is ArchWin not right for?

Vendors with established in-house pre-sales teams of 3+ architects, pre-revenue startups, anyone who wants hourly billing rather than outcome-based engagements, or companies outside the AI/analytics/data sector. ArchWin is purpose-built for a specific ICP — and deliberately so.

Also from Peter Muirhead

Does your own engineering organisation need architecture governance?

ARB as a Service is a complementary service for enterprise organisations — a fully operational Architecture Review Board, chaired by a director-level architect, running inside your company on a fractional basis. A different buyer, a different problem, the same architecture practice behind it.

Explore ARB as a Service
Ready to talk?

Your next enterprise deal is
already in flight. Let's not lose it.

A 20-minute conversation is all it takes to know whether ArchWin is right for your current pipeline. No pitch deck. No commitment. Just a direct conversation about your deals.

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